Oftentimes, using a mobile device can be frustrating, especially when we’re using it for something else other than texting, playing games or watching YouTube videos.Suffice to say, the user experience of mobile Internet isn’t necessarily the greatest.
With this in mind, as your office or business designs mobile forms, it is imperative to establish an impeccable user experience. When the user experience is inferior and causes the individual to shout profanities, they will abandon the process and go back to what they were doing before: watch movie trailers on YouTube, play a mobile game or text their third-grade bully.
You may be transitioning from paper forms to mobile forms or you may be designing an ecommerce website that has plenty of digital forms to complete, the most important thing to consider is the user, whether it’s the speed, the size of the input fields or the length.
Here are five tips for improving your mobile forms:
1. Keep it Short & Sweet
We all have the attention spans of gold fish, especially when we’re on the Internet. There are just so many distractions. That said, who wants to spend an extendedperiod of time filling out forms?
This is why you must keep your mobile forms short, sweet and straight to the point. Ultimately, the forms should only request pertinent details and not go into their life story that has nothing to do with the purpose of the forms.
2. Single Input Fields Are Best
Did you know that multiple input fields cause headaches? Well, this isn’t scientifically proven, but we can easily deduce that multiple input fields are really annoying.
Therefore, as you’re creating your mobile forms, you need to only have single input fields. Although they may be useful for marketing departments and data collectors, consumers will be frustrated and perhaps abandon the whole process. And that’s not something you want.
3. Make Your Forms Vertical NOT Horizontal
Let us ask you something: when was the last time you used your mobile device horizontally? Aside from watching (or recording) videos or playing games, you never use your cellphone horizontally.
Moving forward, your mobile forms must be programmed vertically. One can only imagine trying to fill out mobile forms horizontally on a Samsung Galaxy or Apple iPhone.
4. Help Users Track Their Progress
Once again, in order to prevent user abandonment, it would be a prudent idea to enable users to track their progress by installing a progress bar at the top of each page. This gives the user a rough estimate how far along they are and how much they have left to complete.
This indeed lowers the chances of the user no longer filling in the forms and moving on.
5. Feel the Need for Speed
With the Internet and mobile devices, we’re always on the go and need everything done quickly.
Should something take more than five seconds, we’ll quickly lose our minds and start throwing our devices out the window, or, at the very least, grabbing a hammer and destroying it.
Your mobile forms must be fast. We’re not talking about how many pages there are – though they should always be as little as possible – we’re talking how long it takes to get to the next field, the next page and to the next website.
Yes, it may depend on the user’s data plan, but your webpage may also play a big part.
Besides the doctor’s office, when was the last time you filled in a paper form? The odds are slim. With most of the forms we fill out being located online and most users surfing the web with their smartphones and tablets, you need to be mobile-friendly with all of your digital forms.